Strategy with Soul. Structure with Ease.

Welcome! I’m Fran — a soul-led strategist,  Online Business Manager and the founder of Guide & Flow.

After 15+ years in travel & hospitality operations, I found myself craving more. Not more hustle — but more alignment. I knew there had to be a way to run a business that honoured both growth and grace.

Guide & Flow was born from that knowing — a space where systems support intuition, and where business owners can finally exhale.

Whether I’m helping you audit the mess behind the magic, setting up sustainable systems, or gently guiding you out of the chaos, my approach is rooted in clarity, calm and connection, always.

I work best with big-hearted founders who know they’re here to do things differently — and are ready to lead from within.

This isn’t all about shiny funnels or complicated strategies. It’s about real operations, real support, and building your business to feel as good as it looks.

You already know how to do hard things. Now, let’s make things feel lighter.

Want to see if we’re a match?